Strategic Design & Consulting

Every brand has a story. The story defines the tone, image and promise of the brand. We partner with you in building as well as living your brand story. We specialize in the critical aspects of building your brand.

Corporate Identity Development

Your corporate brand is a representation of your values and purpose. It’s your most valuable asset. It’s the starting point for all your marketing communication. To ensure that it is a true version of the perception that you want to communicate externally as well as internally, we follow a proven process to create the right identity and imagery for your brand whether you’re starting new or reinventing yourself.


Vision, Mission
& Values


Concepts &

Brand Identity
& Design

Visual Identity


Identity &
Strategic Design

Integrated Marketing Communications

Building Brand Equity is a continuous journey and an integrated approach to Brand Communication allows your Brand to breathe in this new dynamic environment.

Research & Planning

Qualitative Research
Quantitative Research
Usability Research Audit
Digital Marketing Audit

Strategy & Positioning

Marketing Strategy
Postioning Statement
Marketing Plan
Post Implementation Review

Creative Development
Of Collaterals

Brand Manuals
Annual Reports
Sales Kits
Style Guides
Coffee Table Books
Employee Communication

Retail Strategy & Design

We partner with Brands that desire to commence a Retail business or established Brands that are constantly seeking a new and smart way of doing things. We’ve done it all, right from creating the Identity to setting-up the physical store and eventually build customer traction to the store.

Environmental Branding & Installation

Environments with impactful Messages, Images and unique Installations make a difference particularly when presented in the most creative manner. Our team of experts provide end-to end services right from Conceptualization to Execution.


Trade Show



User Experience Design

Today’s modern Brands are expected to be Digitally forward in their process and design thinking. The digitally-dependent young customer is impatient, technology-friendly and transacts on the move. Brands have a pressing need to provide a Personal yet Connected Experience to these new age digital natives. If you’re a Brand that seeks to invest in Digitalization, we offer Omni-Channel applications that are flexible and scalable.

“You’ve got to start with the customer experience and work backwards to the technology.” — Steve Jobs

Our UX (User Experience) Design practice is an integral part of the Product Development process.

Usability Research & Consulting

Be it an E-Commerce portal, a utility or information centric web site, a software application or a mobile application the need to be agile, clear in the information-seeking goal of users and be user-centric remains. Our team of usability experts consult entities such as Banks, eCommerce, Utility, Travel and Software development companies on building great a User Experience. By utilizing our UX Design methodology, we have demonstrated that by following a set of processes, end user expectations can be successfully delivered. In fact, the methodology governs our work culture.

Usability Assessment


If you want an existing application (web or mobile) to be assessed for performance.

  • UX Audit of existing application – KPIs
  • Gap Analysis
  • Design Recommendations – Wire frames (Low fidelity designs)


  • Improve Application Performance

UX Design Optimization


If you want an existing application (web or mobile) to be improved on a functional level.

  • Gap Analysis
  • Gap Analysis
  • Competitive Bench marking-Design Recommendations
  • User Testing on Recommended designs
  • Submission of Final Interaction Design for Integration


  • Increased Conversion Rate
  • Reduced Bounce Rate
  • Increase in Leads that result in sales
  • Improved Application Performance

Usability Testing


If you want an existing application (Web or Mobile) to be tested among actual users.

  • Prototype Testing with users
  • Gap Analysis
  • Design Recommendations – Wire frames (Low fidelity designs)


  • Design validation with actual users
  • Improved User Experience and Productivity

UX Design – End to End Projects


If you want an existing application (Web or Mobile) to be designed and developed from scratch.

Discovery & Planning

  • Understanding Business & Customers
  • Understanding Competition
  • Defining the UX Roadmap
  • Project Plan


  • Information Architecture
  • Navigation model for Key User Journeys
  • Wire frames (Low Fidelity Designs)
  • Prototype Testing Prototype Testing
  • Final Interaction Designs (High Fidelity Designs)


  • Coding
  • Rich Media Plug-ins


  • Coding
  • User Acceptance Testing