Mango Stationary is a popular stationary store selling arts and craft materials in Mumbai. They started an online ecommerce store to sell their products across the country. Mango wanted Genuus to work on their social media handles to engage and grow their audience base to boost traffic on to their ecommerce store. Since Mango Stationary’s offerings catered to art and craft loving professionals and those wanting to pursue it as a hobby, the content strategy was focused on giving information about various art techniques and educating on the right material to get the best of what they are creating. There were online workshops to teach different painting styles and forms and influencers who were already creating their own art were used to plug products from Mango Stationary. Performance Marketing was used to increase reach across key metros. These activities helped in building the audience base and led to an increase of 87% in online sales in 6 months.
Client: Mango stationery
Industry: Retail/ e-commerce
Services: Inbound Marketing
Post engagement
Organic traffic
Increase in online sales
Page views
